For engineering leaders with 5–30 developers

Peak engineering output starts at both ends of the team.

instanudge turns merged PRs into the management moves that raise output: specific recognition for top performers, early help for stalled contributors, and visible shipping momentum that lifts everyone in between.

14-day free trial  ·  no credit card  ·  your baseline in week one
in
#team-eng
drafted for you · Friday 4:02 PM
generated from 23 merged PRs · visible shipping momentum moves the number
Why it works

When both ends get more productive, the whole team rises.

Managerial attention is the scarcest resource on a team. instanudge aims it where it pays: at the people setting the pace, at the people starting to stall, and at the shared excitement that builds when shipping is visible.

stalled contributors
the middle
top performers
30 days of aimed attention, before and after · illustrative of the early case-study result

Motivate the top performers

Your best engineers often get the least specific praise because excellence became the baseline. When recognition names the actual feature, customer impact, and craft behind the work, motivation compounds.

Help stalled contributors early

Engineers who are blocked often go quiet before they ask for help. instanudge surfaces the pattern early so you can ask the useful questions: “Everything okay?” and “What can I remove?”

When top performers feel fueled and stalled contributors get moving again, the middle feels the momentum. Shipping becomes visible, contagious, and worth matching.

Case study · 12-person SaaS engineering team

Before launch, instanudge was tested with a 12-person engineering team using 30 days of pre/post GitHub data.

+0%measured output
30 daysfrom first nudge
~10 minmanager time per week

The team received weekly shoutouts for shipped work plus targeted check-ins when contribution patterns went quiet. The top end got more fuel, the stalled end got help sooner, and the visible cadence of shipping pulled the whole team upward. Output was measured by complexity-weighted merged-PR volume, with scoring designed to discount padding, boilerplate, generated files, and giant low-effort diffs.

One team, measured honestly. Your mileage will vary, which is why the trial starts with your own baseline and shows your own delta.

The top performers shipped even harder once their work was named in public. The stalled contributors came back when I asked what I could remove. Once both ends moved, the whole team felt it.

How it works

Connected before lunch. Useful by Friday.

1

Connect GitHub

OAuth, 60 seconds. We analyze 90 days of merged PRs. Nothing to install, nothing for your devs to do.

2

We turn diffs into English

Every merged PR described in plain language — in your product's own vocabulary, learned from your website.

3

The team feels momentum

Top-performer recognition, early check-ins, and a team trend you read in five seconds. Drafts in your voice: you edit, you send.

The product

Dashboards tell you the number.
This gives managers the levers.

Recognition that fuels the top

Not “great job this sprint.” Specific praise for the people setting the pace, drafted from the actual PRs.

KUDOSENCOURAGEMENTCHECK-IN
Maria, the contact-sync overhaul is going to save reps real headaches — saved contacts stop breaking when profiles change. Really good week.

Signals from the stalled end

Spot a slowdown this week, not at the quarterly review.

weekly team output · complexity-weighted

Shipping momentum everyone can see

Every developer's wins, translated so leaders and teammates can feel the pace.

FEATUREReps can pick up bot conversations where they left off — multi-day deals keep their context.
RELIABILITYVoice replies now start instantly instead of failing silently on short responses.

Speaks your product's language

instanudge learns your product from your website and writes like your team would — “Sequences” and “reps,” not “the API endpoint.”

Product brief · auto-generated, editable
“Acme Legal is a proactive relationship platform... users are business development teams...”
Trust

Measurement that respects your team.

🔍

Only merged work

We read merged pull requests. No keystrokes, no screenshots, no activity timers, nothing on dev machines.

✍️

Humans send everything

Every message is a draft you edit and send yourself. The lever is motivation and help, not pressure.

⚖️

Fair by design

Complexity-weighted scoring resists padding. Part-time normalized, bots excluded, you control who's listed.

Pricing

Flat pricing your CFO will like.

$299/month
  • Up to 25 developers, then $20/dev
  • Unlimited nudges, shoutouts, and reports
  • 14-day free trial — no credit card
  • Cancel anytime
Start your free trial

A fully-loaded engineer costs $15k+ a month. If systematic motivation and early help get you 2% more from a 10-person team, instanudge pays for itself. We measured a lot more than 2%.

FAQ

The questions skeptics ask.

Is this surveillance software?

No. instanudge only reads merged pull requests — no keystrokes, no screenshots, no activity timers, nothing installed on developer machines. Every message it drafts is edited and sent by a human manager. The point of the visibility is to aim motivation and help, not to police activity.

Can't developers just game the metric?

The scoring resists the obvious moves. Output is weighted by structural complexity and discounted for size: giant low-effort diffs, generated files, and lockfiles count for little, and a 20,000-line dump scores below a week of real work. Padding lines is a losing strategy.

How exactly was the 107% measured?

The result came from a 12-person SaaS engineering team before launch. We compared complexity-weighted merged-PR volume in the 30 days after the first nudges against the 30 days before. The same measurement model is used in your dashboard, so your trial starts by establishing your own baseline, then shows your team's actual change over time.

What does setup involve?

One GitHub OAuth, about 60 seconds. instanudge analyzes the last 90 days of merged PRs and your dashboard is ready the same hour. Nothing is installed and your developers don't have to do anything.

How is this different from engineering analytics dashboards?

Analytics products tell you the number. instanudge moves the number: it turns the data into the actual messages that motivate top performers, help stalled contributors early, and create the visible shipping momentum that raises the whole team.

What does it cost?

$299 per month flat for up to 25 developers, then $20 per developer beyond that. 14-day free trial, no credit card required, cancel anytime.

Find the hidden lift in both ends of your engineering team.

Try free with GitHub
14-day free trial · your baseline in week one · your delta by week four